- From openclassrooms.com
Utilisez un CRM dans votre activité de commercial
Course
fr
French
6 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 2 Sequences
- Introductive Level
Course details
Syllabus
Partie 1 - Organisez les actions de prospection en utilisant un CRM
1. Qu'est-ce qu'un CRM ?
2. Identifiez les points de contact à l'heure du digital
3. Choisissez votre solution CRM
4. Utilisez les réseaux sociaux pour faciliter la prospection et la fidélisation
5. Respectez le cadre juridique de la prospection et de la fidélisation
Quiz : Organisez vos actions de prospection
Partie 2 - Gérez un portefeuille client avec un CRM
1. Gérez votre fichier de prospection clients
2. Optimisez la qualité de votre fichier
3. Suivez l’état d'avancement de la prospection
4. Optimisez le suivi de vos contacts selon leur statut
5. Mesurez les résultats de votre prospection
Quiz : Gérez un portefeuille clients avec un CRM
Certificat de réussite
Prerequisite
None.
Instructors
Bruno Florence
Spécialiste du CRM et expert de l'emailing
Editor
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.
Platform
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.
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