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(Re)-invent your business model with the Odyssey 3.14 approach
Course
en
English
Subtitles available
5 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 5 Sequences
- Introductive Level
- Subtitles in Spanish, French
Course details
Syllabus
- Week 1 - Introduction to business model innovation
Welcome to Odyssey 3.14! This introductory module aims at familiarizing you with innovation and business models. It will also give you an overview of the course and of your assignments. - Week 2 - The 3 components of a business model
This module describes in details the 3 components of the business model, which is the basis for the Odyssey 3.14 approach - Week 3 - 14 directions: 7 directions on the value proposition side
This module explores the 7 directions on the value proposition side of the business model. Those are the 7 first directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples. - Week 4 - 14 directions: 7 directions on the value architecture side
This module explores the 7 directions on the value architecture side of the business model. Those are the 7 last directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples. - Week 5 - It's your turn to apply the Odyssey 3.14 approach!
During this module, you will have to imagine an new, innovative business model by applying the Odyssey 3.14 approach. Creativity is key, both in coming up with the new model and in your presentation to your peer participants!
Prerequisite
None.
Instructors
Laurence Lehmann-Ortega
Affiliate Professor
Strategy and Business Policy
Hélène Musikas
Affiliate Professor
Strategy and Business Policy
Editor
HEC Paris is a French business school founded in 1881, managed and financed by the Paris Chamber of Commerce and Industry.
It is part of the HEC Group, an administrative structure created by the Paris Chamber of Commerce and Industry (CCIP) in 1970, under the name Centre d'enseignement supérieur des affaires, to bring together the École des hautes études commerciales, the Institut supérieur des affaires (ISA) and the Centre de formation continue. The Centre de perfectionnement aux affaires de Paris became part of the HEC Group in 1999. The HEC Group offers a range of courses in management and entrepreneurship, including the traditional competitive Grande Ecole programme leading to a Master of Science degree, specialised Masters, MBAs, Executive MBAs, doctorates and professional certification courses (CESA).
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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