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Questionnaire Design for Social Surveys
Course
en
English
24 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 6 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Introduction and Unit 1: Overview of Standardized Interviewing
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions - Week 2 - Unit 2: Response Process
Comprehension; Retrieval; Judgment; Response - Week 3 - Unit 3: Asking Factual Questions
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality - Week 4 - Unit 4: Measuring Attitudes
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects - Week 5 - Unit 5: Testing Questionnaires
Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques - Week 6 - Unit 6: Putting It All Together
The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires
Prerequisite
None.
Instructors
Frederick Conrad, Ph.D.
Research Professor, Survey Methodology
Institute for Social Research
Frauke Kreuter, Ph.D.
Professor, Joint Program in Survey Methodology
Adjunct Research Professor, Institute for Social Research
Editor
The University of Michigan (UM, UMich or simply Michigan) is a public research university located in Ann Arbor, Michigan, in the United States. Founded in 1817, the university is Michigan's oldest and largest.
The mission of the University of Michigan is to serve the people of Michigan and the world by taking a leadership role in creating, communicating, preserving, and applying academic knowledge, art, and values, and by developing leaders and citizens who will challenge the present and enrich the future.
Platform
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