- From www.coursera.org
Meaningful Marketing Insights
- Self-paced
- Free Access
- Fee-based Certificate
- 5 Sequences
- Intermediate Level
Course details
Syllabus
- Week 1 - Meet Dr. Schweidel & Course Overview
In this module, students will be introduced to the instructor, Dr. David Schweidel and get and overview of the course. - Week 2 - Exploring your Data with Visualization and Descriptive Statistics, Part 1
Modules 2 and 3 focus on identifying appropriate descriptive statistics (measures of central tendency and dispersion) for different types of data, as well as recoding data using reference commands to prepare it for analysis. Additionally, you will manipulate a... - Week 3 - Exploring your Data with Visualization and Descriptive Statistics, Part 2
Modules 2 and 3 focus on identifying appropriate descriptive statistics (measures of central tendency and dispersion) for different types of data, as well as recoding data using reference commands to prepare it for analysis. Additionally, you will manipulate a... - Week 4 - Regression Analysis for Marketing Data
In this module, you will be asked to determine the appropriate type of regression for different types of marketing data and will perform regression analysis to assess the impact of marketing actions on outcomes of interest, such as sales, traffic, and brand ch... - Week 5 - From Analysis to Action
This final module will connect the results of regression analysis to marketing decisions. You will learn to build tools that allow users to evaluate outcomes based on different marketing decisions, as well as characterize the extent of uncertainty in outcomes ...
Prerequisite
None.
Instructors
David Schweidel
Associate Professor of Marketing
Goizueta Business School
Editor
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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