- From www.futurelearn.com
Business Fundamentals: Customer Engagement
Closed
Course
en
English
12 h
This content is rated 0 out of 5
- 4 Sequences
- Introductive Level
- Starts on March 31, 2019
- Ends on April 29, 2019
Course details
Syllabus
Discover how to engage customers through relationships
You will explore how organisations choose the right customers to engage with, how they sustain such engagement, and how and why they disengage. As well as analysing how organisations implement relationship marketing, the course will encourage you to apply its ideas to your own role even if you have little or no direct contact with customers. You’ll also be able to use these principles with potential employers.
Relationship marketing isn’t restricted just to business-to-consumer transactions. Whether you are in the public sector, the military or even a technology start-up, you’ll find out how ideas developed in the context of customers are equally applicable to the relationships organisations have with stakeholders, such as investors, and other departments in a large organisation.
Prerequisite
None.
Instructors
Haider Ali
I am a Lecturer in Marketing at the Open University. I am also a guest lecturer at the LSE. My research focuses on encouraging positive behaviour change such as smoking cessation and improving diet.
LOCATION LONDON, UK.
Editor
The Open University (OU) is a public distance learning and research university, and one of the biggest universities in the UK for undergraduate education. The majority of the OU's undergraduate students are based throughout the United Kingdom and principally study off-campus; many of its courses (both undergraduate and postgraduate) can also be studied anywhere in the world. There are also a number of full-time postgraduate research students based on the 48-hectare university campus where they use the OU facilities for research, as well as more than 1000 members of academic and research staff and over 2500 administrative, operational and support staff.
The OU was established in 1969 and the first students enrolled in January 1971. The University administration is based at Walton Hall, Milton Keynes in Buckinghamshire, but has regional centres in each of its thirteen regions around the United Kingdom. It also has offices and regional examination centres in many other European countries. The university awards undergraduate and postgraduate degrees, as well as non-degree qualifications such as diplomas and certificates or continuing education units.
Platform
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.
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