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Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
Course
en
English
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Innovation Environments and Capabilities
In this module, we will examine how to audit a company's internal environment to establish a framework for its innovation capabilities. - Week 2 - Organizational Structures and Operational Formats
In this module, we will create a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company. - Week 3 - Corporate Culture
In this module, we will analyze corporate culture to identify creative capabilities that leverage the company's best practices for innovation. - Week 4 - Creating an Innovation Strategy
In this module, we will evaluate innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.
Prerequisite
None.
Instructors
Dr. Thomas J. Mierzwa
Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)
Editor
The University of Maryland is the state's flagship university and one of the nation's leading public research universities. A world leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs.
Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of national academies and a large number of Fulbright scholars. The institution has an operating budget of $1.8 billion, raises $500 million a year in external research funding and recently completed a $1 billion fundraising campaign.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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