- From www.xuetangx.com
创业101：你的客户是谁？
Course
zh
Chinese
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- Introductive Level
- Starts on March 27, 2016
Course details
Syllabus
- Introduction 课程介绍
- Welcome to 15.390x! 欢迎来到15.390x！
- The Spirit of 15.390x 本门课程精髓
- Early Quiz (NOT Graded) 课前测试（不计分）
- 15.390x Learning Goals 本门课程学习目标
- Week 1:第一周
- Week 1 Goals 第一周目标
- Meet the Course Team 与课程团队见面
- Lemonade, Science Fairs, and Lamborghini 柠檬汽水，科技博览会和兰博基尼
- Week 1 Wrap-Up 回顾第一周
- Welcome Letters for You from MIT Entrepreneurs 麻省理工学院企业家欢迎信
- Week 2: Market Segmentation 第二周：市场细分
- Week 2 Goals 第二周目标
- The Lamborghini Story Continued 续兰博基尼的故事
- Market Segmentation 市场细分
- The FINsix Story 有关FINsix的故事
- Week 2 Wrap-Up: What to Do Next 回顾第二周：接下来做什么
- Week 3: Beachhead Market 第三周：登陆市场（市场切入点）
- Week 3 Goals 第三周目标
- The Beachhead Market and NVBots 登陆市场和NVBots公司
- Week 3 Wrap-Up: Key Lessons 回顾第三周：要点
- Week 4: End User Profile 第四周：终端用户画像
- Your Course Progress So Far 回顾自己的课程进度
- Week 4 Goals 第四周目标
- This Week's Entrepreneur 本周要介绍的创业者
- Developing The End User Profile 制作终端用户介绍
- Week 4 Wrap-Up: Key Lessons 回顾第四周：要点
- Week 4 Supplemental Materials 第四周：补充材料
- Week 5: Total Addressable Market 第五周：市场规模
- Week 5 Goals 第五周目标
- Entrepreneurs in Spotlight 聚光灯下的企业家
- All You Need to Know About TAM 你需要知道的关于TAM的事
- Week 5 Wrap-Up: Key Lessons 回顾第五周：我们学到的重要经验
- Week 6: Persona 第六周：用户模型
- Week 6 Goals 第六周目标
- Entrepreneur in Spotlight 聚光灯下的企业家
- Week 6 Videos 视频课程
- Week 6 Wrap-Up: Key Lessons 第六周回顾：要点总结
- Week 7:Review Notes 第七周：复习笔记
- Review Note Slide Decks 复习笔记幻灯片
- Week 8: Definitely Not Goodbye, Just a Short See You Later 相见有时，后会有期
- Ok, So Where Are We? 现在我们到哪一步了？
- Entrepreneur in Spotlight 聚光灯下的企业家们
- A Very Special Guest 特殊来宾
- This is **only** a See You Later, **Not** Goodbye 我们还会再次相见
- EXAMPLES!!! 例子
- CureTip: Full Business Plan
- HomeSoft: Full Business Plan
- Happier Day: Market Segmentation, Beachhead, TAM
- Global Auto Enterprises: Market Segmentation, Beachhead, TAM
- WellPrepared: TAM and Persona
- Primary Customer Interviews
- 15.390x Assignments –大作业
- 15.390x Assignment Information 作业信息
- Assignment #1 作业一
- Assignment #2 作业二
- Assignment #3 作业三
- Final Exam -期末考试
- 15.390x Final Exam Information
- 15.390x Final Exam
- 讨论区得分
Prerequisite
None.
Instructors
- Bill Aulet
Platform
Founded by Tsinghua University in October 2013, XuetangX is the world’s first Chinese MOOC platform and serves as the research and application platform for the Ministry of Education (MOE) Research Center for Online Education. XuetangX has been awarded as one of the national first batch of demonstration base projects for innovation and entrepreneurship. Besides, XuetangX also works with the International Center for Engineering Education (ICEE) under the auspices of UNESCO and supports its online portion. By the end of June 2018, with a total of 25 million enrollments and more than 1,500 online courses from 13 disciplined fields, XuetangX has accumulated over 12 million registered users, covering 209 countries and regions.
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