link Source: www.edx.org
date_range Starts on February 5, 2016
event_note Ends on December 31, 2016
list 6 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
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不要在意你的客户能为你做什么——而是要关注你能为你的客户做些什么。

在《创业101》中,我们已经学会站在客户的立场去观察这个世界——这是一个非常棒的视角! 但我们的课程远未结束。目的地就在眼前,虽然近在咫尺,但我们还要继续学习。

创造出一个能满足客户需求的伟大产品和找到目标客户同样重要。然而客户如何获得你的产品呢?产品又是如何满足客户需求的呢?你的产品将为客户带来哪些价值?你的秘诀又是什么?面的市场竞争你会如何积累优势?

在中小企业市场营销、城市设计、语言教育、医疗以及企业支持服务这些形态各异的领域中,我们将利用深度的案例研究来探讨它们是如何构建产品概念、满足客户需求、树立明确的价值定位并从中提炼出商业秘诀,理解它们之间的竞争。 课程还要继续。你准备好了吗?客户在等我们呢。

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MIT

MIT is a world-class educational institution where teaching and research — with relevance to the practical world as a guiding principle — continue to be its primary purpose.

MIT is independent, coeducational, and privately endowed. Its five schools and one college encompass numerous academic departments, divisions and degree-granting programs, as well as interdisciplinary centers, laboratories and programs whose work cuts across traditional departmental boundaries.

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