Agile Analytics

Agile Analytics

Course
en
English
15 h
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Source
  • From fr.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 4 Sequences
  • Introductive Level

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Course details

Syllabus

Week 1 : Introduction and Customer Analytics

Without an actionable view of who your customer is and what problems/jobs/habits they have, you’re operating on a shaky foundation. This week, we’ll look at how to pair your qualitative analytics on customer hypotheses with testable analytics.

Week 2 : Demand Analytics

Why build something no one wants? It seems like an obvious question, yet a lot (probably >50%) of software ends up lightly used or not used at all. This week, we’ll look at how to run fast but definitive experiments to test demand.

Week 3 : UX Analytics

Strong usability most often comes from ongoing diligence as opposed to big redesigns. Teams that do the hard work of consistently testing usability are rewarded with a consistent stream of customer wins and a culture of experimentation that makes work more enjoyable and rewarding.

Week 4 : Analytics and Data Science

The availability of big data and the ascendance of machine learning can supercharge the way you approach analytics. This week, we're going to learn how data science is changing analytics and how you can create a focused, productive interfaces to a data science capability.

Prerequisite

None.

Instructors

Alex Cowan
Faculty & Batten Fellow
Darden School of Business

Editor

The University of Virginia (also known as UVA, UVa, Virginia) is located on the east coast of the United States in Charlottesville, Virginia. It has also been a UNESCO World Heritage Site since 1987. The university was founded in 1819 by Thomas Jefferson, the author of the Declaration of Independence and the third American president. 

The University of Virginia is a renowned public institution of higher education that belongs to the Universitas 21 network. Always ranked in the top 25 American universities, it is also part of the "Public Ivies", a network of the best public universities in the country, which are reputed to offer a level of education comparable to that of Ivy League institutions.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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