- Written by Julien Boudet , Brian Gregg , Kathryn Rathje, Eli Stein, and Kai Vollhardt
- From www.mckinsey.com
The future of personalization--and how to get ready for it
- Free Access
- Introductive Level
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McKinsey & Company is an international strategy consulting firm founded in 1926 and headquartered in New York, USA.
The company is reputed to be one of the most prestigious strategy consultancies in the world, not least because of the selectivity of its recruitment interviews.
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