- From www.coursera.org
Marketing in a Digital World
МООК
en
Английский
Subtitles available
24 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
- Субтитры доступны на Arabic, Serbian, Chinese, Portuguese, Vietnamese, Turkish, Spanish
Course details
Syllabus
- Week 1 - Course Overview and Digital Tools for Developing Innovative New Products
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. Then, you will learn how new digital tools are enabling customers to take a more active role in developing and branding the products they ... - Week 2 - Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities. - Week 3 - Digital Tools for Effectively Distributing Your Products
How are products being placed and distributed in our digital world? In this module, you learn how new digital tools are dramatically altering the distribution of products and revolutionizing the retail landscape. - Week 4 - Digital Tools for Setting the Right Prices for Your Products
How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy.
Prerequisite
None.
Instructors
Aric Rindfleisch
John M. Jones Professor of Marketing
Department of Business Administration
Editor
L’université de l’Illinois à Urbana-Champaign est fondée en 1867 (UIUC). Le campus principal de l’université de l’Illinois est situé dans les villes jumelles de Champaign et Urbana, à deux cents kilomètres au sud de Chicago.
Cette grande université est classée parmi les plus prestigieuses mondialement par divers moyens de mesure, comme le Center for World University Rankings qui la place 22ème mondialement pour la période 2020-21.
Platform
Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.
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