Business Model Testing
link Источник: www.edx.org
list 8 последовательности
assignment Уровень : Начальный
chat_bubble_outline Язык : английский
language Субтитры : немецкий, испанский, французский, итальянский, польский
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timer 24 час(ы) курса

Резюме

The world is changing rapidly and full of uncertainties. The future success of a business model depends on how well it is adapted to changing circumstances. Do you want to become aware of the relevant developments in technology, markets and society? And understand how this affects your business?

This business and management course will teach you how to stress test your business model. You will learn how to identify the relevant trends and uncertainties and how they impact your business model. You will analyse the strong and weak parts of your business model and look for opportunities to make your business model more robust and future proof.

You will learn through real-world examples from well-known companies and interact with fellow entrepreneurs. By the end of this course, you will be able to stress test your own business model to analyse its future success.

  • How to identify which trends and uncertainties will affect your business model
  • Evaluate how robust your business model is given trends and uncertainties
  • Formulate concrete actions to make your business model more robust

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Специальные требования

Secondary school; basic notions about business and/or practical business experience

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Программа

Week 1 & 2: My Business model in a dynamic context

  • Recap: structured description of a business model
  • Sources and drivers of change: politics, economy, society, technology, legal, ecology (PESTLE)
  • Trends vs uncertainties.

Week 3 & 4: Selecting trends and uncertainties affecting my business model

  • What are my key stress factors and outcomes (=scenario axis development)
  • Mapping stress factors on business model (facts and issues)

Week 5 & 6: Stress-testing my business model

  • Confronting BM with the stress factors
  • Create a heat map (=stresstesting)

Week 7 & 8: Improving my business model

  • Analyse the weak and strong points (will my BM be sustainable in the future)
  • What can I do to keep my BM sustainable? (=formulating concrete actions)
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Пользователи

Mark de Reuver
Associate Professor
TU Delft

Harry Bouwman
Associate Professor
TU Delft

Timber Haaker
Senior Researcher
TU Delft

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Разработчик

Delft University of Technology
Delft University of Technology
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Платформа

Edx

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

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