- De www.coursera.org
Marketing Strategy for Entrepreneurs
Curso
en
Inglês
6 h
Este conteúdo é classificado como 0 de 5
- Individualizado
- Acesso livre
- Certificado pago
- 7 sequências
- Intermediate Level
Detalhes do curso
Programa de Estudos
WEEK 1 : "As if" this was a starting point
- In search of...
- My best friend is a contact
- Freezing Cold Calling
- E-mailing is never e-mailing
- But Social is Media
- B2B vs B2C: Relations
- Closing the deal
WEEK 2 : Who are these customers and what do they actually want? Analysis – Customer insights and analytics
- Who are all these customers?
- 1000 miles in their shoes
- Context matters
- When fun becomes pain...
WEEK 3 : It is better to Skate to where the puck is going: Segmentation & positioning
- Who's old and who's new here actually?
- Finding your own way of segmentation
- But if segmentation does not work?
- Don´t tell me a story about storys and branding
Pré-requisito
Nenhum.
Instrutores
Henrik Blomgren
Dr. Ass. Prof.
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology
Editor
EIT Digital is a pan-European education and research-based innovation organisation founded on excellence. The mission of EIT Digital is to drive European leadership in ICT innovation for economic growth and quality of life. EIT Digital is a Knowledge and Innovation Community of the European Institute of Innovation and Technology. By linking education, research and business, EIT Digital empowers ICT top talents for the future and brings ICT innovations to life. The ecosystem is characterised by an open and collaborative way of working with partners representing global companies, leading research centres, and top ranked universities in the field of ICT. Since 2010, EIT Digital is consistently mobilising talents, ideas, technologies, investments as well as business across Europe and beyond. For more information, visit www.eitdigital.eu.
Plataforma
A Coursera é uma empresa digital que oferece um curso on-line massivo e aberto, fundado pelos professores de computação Andrew Ng e Daphne Koller Stanford University, localizado em Mountain View, Califórnia.
O Coursera trabalha com as melhores universidades e organizações para disponibilizar alguns dos seus cursos on-line e oferece cursos em várias disciplinas, incluindo: física, engenharia, humanidades, medicina, biologia, ciências sociais, matemática, negócios, ciência da computação, marketing digital, ciência de dados. e outros assuntos.Cours
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