Manage Your Customer Relationships With CRM

Name: Manage Your Customer Relationships With CRM
Rating: 5.0 (1 reviews)
Author: OpenClassrooms

Curso

Inglês

6 h

(1 review1)

Fonte

De openclassrooms.com

CONDIÇÕES

Individualizado
Acesso livre
Certificado pago

Mais informações

3 sequências
Intermediate Level

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Detalhes do curso

Programa de Estudos

Part 1 - Map Your Customers' Journey
1. Get the most out of this course
2. Discover Why Mapping a Customer Journey is Important
3. Follow the Customer Trail
4. Map the Steps of Your Customer Journey Back to Your Sales Funnel
5. Visualize Qualitative Customer Data Along the Journey
6. Identify How Stakeholders Currently Meet Customer Expectations
7. Get some practice mapping a customer journey

Part 2 - Define a CRM Strategy Which Improves Customer Satisfaction
1. Define the Objectives of Your CRM Strategy
2. Review Your Current CRM Software
3. Improve Workflows of Both Customer-Facing and Back-Office Teams
4. Improve User Experience by Defining Metrics With the HEART Framework
5. Consider Combining Your Analytics Into a Single Customer View (SCV)
Quiz: Define a CRM Strategy Which Improves Customer Satisfaction

Part 3 - Implement CRM in Your Marketing Efforts
1. Determine Relevant Content for Your Customer Segments
2. Create Customer-Centric Marketing Content
3. Automate Push and Pull Marketing Efforts
4. Demonstrate the Improved Business Value Over Time
Quiz: Implement CRM in Your Marketing Efforts

Certificate

Pré-requisito

Nenhum.

Instrutores

Mike Weston
I wear many hats, including Advisor, Mentor, NED, Keynote Speaker, and Author. I am the founder of SMTW Advisory

Editor

O OpenClassrooms (antigo Site du Zéro ou SdZ) é um sítio Web que oferece cursos de informática, ciências e empreendedorismo.

Os cursos em linha podem ser ministrados pela equipa do sítio, por professores de universidades ou Grandes Escolas parceiras ou pelos próprios membros do OpenClassrooms.

Atualmente, os cursos estão disponíveis em vários formatos: MOOC (Massive Open Online Course), texto web, e-book, livro e vídeo. A empresa emite certificações para determinados cursos, incluindo uma reconhecida pelo Estado, em parceria com a IESA Multimedia.

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