Launch an Advertising Campaign

Name: Launch an Advertising Campaign
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Author: OpenClassrooms

Curso

Inglês

6 h

Fonte

De openclassrooms.com

CONDIÇÕES

Individualizado
Acesso livre
Certificado pago

Mais informações

3 sequências
Intermediate Level

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Detalhes do curso

Programa de Estudos

Part 1 - Develop an Advertising Strategy
1. Get the Most Out of This Course
2. Define Market Positioning
3. Determine Advertising Goals
4. Choose From the Main Advertising Strategies
5. Define the Target Audience
6. Select Media Channels
7. Take the Budget and Ideal Timeline Into Account
Quiz: Develop an Advertising Strategy

Part 2 - Create an Advertising Campaign
1. Create a Campaign Strategy Brief
2. Prepare Your Creative Brief
3. Choose the Right Media
4. Get Your Message Across
5. Work Efficiently With Advertising and Media Agencies
Quiz: Create an Advertising Campaign

Part 3 - Measure the Effectiveness and Cost of Your Campaigns
1. Create Performance Indicators for Your Campaigns
2. Measure the Effectiveness of Your Print Campaign
3. Measure the Impact of Your Digital Campaign
4. Measure the Costs of Your Digital Campaign
Quiz: Measure the Effectiveness and Cost of a Campaign

Certificate

Pré-requisito

To take this course, you need to be familiar with the basics of digital marketing.

Instrutores

Mike Weston
I wear many hats, including Advisor, Mentor, NED, Keynote Speaker, and Author. I am the founder of SMTW Advisory

Rodolphe Vonthron
Expert en Communication et Marketing Digital avec un parcours de 16 ans en Agence au service des annonceurs et de leurs marques.

Editor

O OpenClassrooms (antigo Site du Zéro ou SdZ) é um sítio Web que oferece cursos de informática, ciências e empreendedorismo.

Os cursos em linha podem ser ministrados pela equipa do sítio, por professores de universidades ou Grandes Escolas parceiras ou pelos próprios membros do OpenClassrooms.

Atualmente, os cursos estão disponíveis em vários formatos: MOOC (Massive Open Online Course), texto web, e-book, livro e vídeo. A empresa emite certificações para determinados cursos, incluindo uma reconhecida pelo Estado, em parceria com a IESA Multimedia.

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