Introduction to Retail Management

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Curso

Inglês

18 h

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Mais informações

6 sequências
Introductive Level
Começa em 16 janeiro 2019
Termina em 20 março 2019

You can't access an archived course

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Detalhes do curso

Programa de Estudos

Week 1: Understanding Basics of Retail Business

What is Retailing?
How does Retail business work?
Retail verticals; Roles and responsibility, Organizational structure
What is organized Retail?
Why retail business is significant today?

Week 2: Understanding Retail formats and strategies

Retail classification system and retail formats
Traditional retail formats, mom and pop stores
What is ideal for India? Consequences

Week 3: Retail Strategy Decisions: Merchandising, Pricing

Retail strategy mix
Merchandising basics.
What is merchandising? implications
Pricing basics, methods
Retail pricing, consequences

Week 4: Retail strategy decisions.

Retail distribution network
Supply chain basics
Warehousing, physical distribution, logistics, examples
Basics of Retail Promotion.

Week 5: Retail scenario in emerging markets (India)

What is emerging market? Why it is significant today? What is the retail scenario in emerging markets?
Indian retail sector evolution in different sectors.
Characteristics of Indian consumers
Expert opinion on Indian retail sector – research reports analysis

Week 6: E-tailing

Basics of E-tailing basics
Various E-tailing business models
What is the future in E-tailing? Consequences?

Pré-requisito

No previous experience required. However participants will benefit more if they have a willingness to know the basics of retail management.

Instrutores

Ashis Mishra
Assistant Professor, Marketing
IIM Bangalore

Editor

O Indian Institute of Management Bangalore (IIM Bangalore ou IIMB) é uma escola pública de gestão e um instituto de importância nacional situado em Bangalore, na Índia. Fundado em 1973, foi o terceiro IIM a ser criado, depois do IIM Calcutá e do IIM Ahmedabad.

O instituto oferece cursos de pós-graduação, doutoramento, formação de executivos e programas de certificação.

Plataforma

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.