- De www.coursera.org
Food & Beverage Management
- Individualizado
- Acesso livre
- Certificado pago
- 5 sequências
- Introductive Level
- Legendas em Italian, Spanish, Chinese
Detalhes do curso
Programa de Estudos
- Week 1 - Products vs. Markets
How products generate value for the customer and how customers value products and their quality. - Week 2 - Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma. - Week 3 - Local vs. Global
There is value in being local in a global market and there is value in being global in a local market. The role of distribution networks in international food and beverage markets. - Week 4 - Small vs. Big
Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets. - Week 5 - Great Insights from the Field
Here you can find some additional material to let you discover some practical insights of the food and beverage world.
Pré-requisito
Nenhum.
Instrutores
Gabriele Troilo
Associate Professor
Department of Marketing
Editor
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online.
Plataforma
A Coursera é uma empresa digital que oferece um curso on-line massivo e aberto, fundado pelos professores de computação Andrew Ng e Daphne Koller Stanford University, localizado em Mountain View, Califórnia.
O Coursera trabalha com as melhores universidades e organizações para disponibilizar alguns dos seus cursos on-line e oferece cursos em várias disciplinas, incluindo: física, engenharia, humanidades, medicina, biologia, ciências sociais, matemática, negócios, ciência da computação, marketing digital, ciência de dados. e outros assuntos.Cours
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