Digital business - Grow on digital world
link Origem: www.coursera.org
list 3 sequencias
assignment Nível: Intermediário
chat_bubble_outline Idioma : Inglês
language Subtítulos : Inglês
card_giftcard 100 pontos
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Informações principais

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timer 10 total de horas

Sobre o conteúdo

Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding.

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Programa de estudos

New business models, new perimeters
Hello! We are delighted to welcome you to this course. During the next 3 weeks, we will show you how to grow in the digital world. Let's start by providing you with information on the topics covered during the first week: When it comes to business models, the digital world has opened up a whole new realm of possibilities. Companies are setting up in unique ways, with unprecedented configurations. With new technology, they can design, produce and distribute products and services following new codes, which are likely to radically transform the way that value is created and shared among players within the same ecosystem. You will need to be aware of these changes in order to more reliably assess the strategies adopted by digital companies.

Regulating the digital innovation
Hello! We hope you enjoyed the first week of the course.
Welcome to the second week of the course. After having dealt with "new business models", we are going to tackle the subject of "regulation". Digital transformations are often discussed in terms of their impact on the economy. But we should never forget that these economic upheavals always involve legal considerations. Digital regulation plays a crucial role: it can either boost or slow down innovation. It also influences how digital players position themselves, based on what can be done or, on the contrary, what is prohibited. You must be familiar with the key principles of digital regulation in order to comprehensively assess changes observed.

The value of digital innovation
Hello! The end of the course is approaching. You have one week left. During this third and last week, we would like to discuss "the value of digital innovation". Much of the value created by digital products and services is immaterial. Software, online services, platforms… All these assets holding up the digital economy are intangible. This immateriality naturally raises the question of the value of these assets. It is worth noting that the Internet has always been the target of recurring criticism regarding the value created online. The bubble of the 2000s and the fleeting or gimmicky nature of some start-up pitches certainly have not done much for the credibility of digital products’ and services’ value. To fully understand the digital world, you need to be clear about how to assess the value created by digital technology. You also need to be able to tell a bubble from a healthy, sustainable fundamental.

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Instrutores

Valérie Fernandez
Professor
Management Science

Thomas Houy
Associate Professor
Management Science

Rémi Maniak
Full-Time Professor
Innovation Management

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Criador do conteúdo

Institut Mines-Télécom

L'Institut Mines-Télécom est un acteur majeur public de l’enseignement supérieur, de la recherche et de l'innovation dans les domaines de l'ingénierie et du management.

Il est composé de 10 grandes écoles Mines et Télécom sous tutelle du ministre du redressement productif (Mines Albi, Mines Alès, Mines Douai, Mines Nantes, Mines ParisTech, Mines Saint-Etienne, Télécom Bretagne, Télécom École de Management, Télécom ParisTech, Télécom SudParis) et de deux écoles filiales (Télécom Lille et Eurecom). Il entretient des relations privilégiées avec deux partenaires stratégiques, Mines Nancy, composante de l’Université de Lorraine, et Armines.

L’Institut Mines-Télécom est en pointe en matière d’innovation pédagogique. Premier groupe d’écoles d’ingénieur en France, il diplôme chaque année 8% des ingénieurs.

Les cours en ligne ouverts à tous participent d’un mouvement de création et d’animation de communautés pour la formation initiale et tout au long de la vie. L’Institut Mines-Télécom contribuera à ce mouvement et y impliquera l’ensemble de ses parties prenantes : enseignants-chercheurs, étudiants et futurs étudiants, diplômés, entreprises et de la manière la plus générale tous les apprenants intéressés par les domaines de spécialité de l’Institut.

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Plataforma

Coursera

A Coursera é uma empresa digital que oferece um curso on-line massivo e aberto, fundado pelos professores de computação Andrew Ng e Daphne Koller Stanford University, localizado em Mountain View, Califórnia.

O Coursera trabalha com as melhores universidades e organizações para disponibilizar alguns dos seus cursos on-line e oferece cursos em várias disciplinas, incluindo: física, engenharia, humanidades, medicina, biologia, ciências sociais, matemática, negócios, ciência da computação, marketing digital, ciência de dados. e outros assuntos.Cours

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