- De www.coursera.org
Competitive Strategy
- Individualizado
- Acesso livre
- Certificado pago
- 6 sequências
- Introductive Level
- Legendas em Ukrainian, Chinese
Detalhes do curso
Programa de Estudos
- Week 1 - Take Care of Your Competitors
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash E... - Week 2 - Why Firms Work Together
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. Wi... - Week 3 - Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination a... - Week 4 - Entering a New Market
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from... - Week 5 - Why Worry About Research and Development
In the context of R&D, a number of important strategic questions arise consistently; in this module, we take a closer look at these questions. Though many innovations are created by a stroke of luck, it seems that the majority of innovations are created becaus... - Week 6 - Designing Products Wisely
In this module, we focus on strategic aspects of product design and pricing strategy. We analyse how companies can adjust their products in a way that lowers the competitive pressure in the market. Later on, we look at some generic strategies for product desig...
Pré-requisito
Nenhum.
Instrutores
Tobias Kretschmer
Professor
Institute for Strategy, Technology and Organization
Editor
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
Plataforma
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