Understanding the Music Business: What is Music Worth?

Understanding the Music Business: What is Music Worth?

课程
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英语
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来源
  • 来自www.coursera.org
状况
  • 自定进度
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  • 7 序列
  • 等级 介绍

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课程详情

教学大纲

  • Week 1 - Recording & Record Labels, Part 1
    Part 1 of this module will cover the basics of audio recording. You’ll learn about the pros and cons of home vs. studio recording, hear perspectives from both home and professional studio owners, and learn about different jobs and roles in recording environmen...
  • Week 2 - Recording & Record Labels, Part 2
    Week 2 of the Recording & Record Labels module considers questions about education and the music business (and includes an interview with a music school dean), reviews the history of audio formats with an on-location visit to a popular music archive, and outli...
  • Week 3 - Copyright & Publishing
    In this module, learners will wade into the complicated world of music copyright and publishing. Interviews with an executive from a performing rights organization and another music school dean with a background in publishing and intellectual property rights ...
  • Week 4 - Media
    The subjects in this segment – PR, publicity, marketing, social media, radio, and streaming services – could all come under the heading “Getting The Word Out”, or “Cutting Through The Noise.” You will learn how innovations in technology are changing the means ...
  • Week 5 - Live Performance
    Live performance has become a crucial component of many musicians’ careers in an era when many traditional income streams for musicians are shrinking. This module will take a look at the team of people who work with an artist doing strategy and planning (i.e.,...
  • Week 6 - New Models, Trends & Strategies
    Upheaval in many sectors of the music industry – much of it brought by the digital revolution – has led innovative people on both the business and artistic sides of the industry to do business in new ways. You will learn about opportunities for entrepreneurial...
  • Week 7 - Wrapping Up
    Wrapping up discussions, quizzes, and final breaking news analysis

先决条件

没有。

讲师

Jen Gunderman
Assistant Professor of Musicology
Blair School of Music

编辑

Vanderbilt University, located in Nashville, Tenn., is a private research university and medical center offering a full-range of undergraduate, graduate and professional degrees.

平台

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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