date_range 开始2016年1月18日
event_note 结束于2016年1月24日
list 6个序列
assignment 等级:入门
label 营销
chat_bubble_outline 语言 : 英语
card_giftcard 144点
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关键信息

credit_card 免费进入
verified_user 免费证书
timer 总共18个小时

关于内容

Learn how to tell compelling stories across multiple platforms, like books, films, games and TV, with this free online course.

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课程大纲

Stories are increasingly told across a variety of formats, such as books, comics, events, films, games and TV programmes - a trend known as transmedia storytelling or multiplatform storytelling. This free online course is designed for anyone studying or working in media or marketing. It will help you understand the transmedia storytelling trend and how to tell compelling stories across multiple platforms. Over six weeks, we’ll ask: What is transmedia storytelling? And how does it differ from related ideas like media convergence and one source multi use (OSMU)? How do the key elements of character, plot and setting create a memorable story? What can we learn from folklore and traditional narratives? And how is storytelling in the digital age different from previous forms? Throughout, we’ll look at successful examples of transmedia storytelling - such as The Avengers, The Matrix and Transformers - and put theory into practice, by retelling the popular fable, The Three Little Pigs, in a multiplatform format. You’ll learn with Daniel H Byun - the film director also known as 변혁.
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教师

  • Daniel H. BYUN (Lead Educator)
  • Young-Sung Kwon
assistant

平台

Futurelearn

FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)

Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.

Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.

FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.

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