The Digital Economy: Selling Through Customer Insight

The Digital Economy: Selling Through Customer Insight

Closed
课程
en
英语
12 时
此内容评级为 0/5
来源
  • 来自www.futurelearn.com
更多信息
  • 4 序列
  • 等级 介绍
  • 从5 一月 2020开始
  • 以8 二月 2020结束

他们的员工每天都在学习Edflex

  • Safran
  • Air France
  • TotalEnergies
  • Generali
Learn more

课程详情

教学大纲

No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, then your business is set to fail. This free online course applies fresh thinking to how marketing and selling activities combine to create customers who keep coming back.

Build a holistic view of your customers

Perspectives on the role and behaviour of customers are changing, with marketers drawing on increasingly powerful information systems to build a holistic view of consumers.

In this course, you will develop an understanding of how customer relationship management breeds business development success and will critically evaluate accepted wisdom on how marketing influences customers. You will also learn how selling has transitioned from being a ‘foot in the door’ to having a ‘finger on the pulse’, using insight-driven approaches to win those all-important sales.

Thrive in the digital economy

The Digital Economy: Selling Through Customer Insight is one of four courses from The Open University about the digital economy, designed to help experienced managers get to grips with today’s technology-enabled business environment.

 

先决条件

没有。

讲师

Hilary Collins

Hilary is a strategic design academic with research interests in the economic and cultural role of the creative industries. She teaches OU courses in Strategy and Design Thinking

编辑

开放大学是一所英国公立大学,成立于 1969 年。它是英国唯一一所远程教育大学。其总部位于白金汉郡的米尔顿凯恩斯,但设有 13 个地区中心。该大学授予学士学位、文凭和证书,以及硕士学位和博士学位。

2011 年,该校学生人数超过 25 万,是英国最大的教育机构1。大多数学生在英国,但也有超过 25000 名学生在欧洲、非洲和东亚学习。自建校以来,已有 300 多万名学生在此学习。2005 年,英国政府在英格兰、威尔士和北爱尔兰进行了一次全国学生调查,结果显示该校学生的满意度最高。

平台

FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)

Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.

Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.

FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.

此内容评级为 4.5/5
(没有评论)
此内容评级为 4.5/5
(没有评论)
完成这个资源,写一篇评论