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The Cycle: Management of Successful Arts and Cultural Organizations
课程
en
英语
6 时
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- 6 序列
- 等级 介绍
课程详情
教学大纲
- Week 1 - Introduction to the Cycle
Welcome! This first week you will be introduced to the course structure and learn the key principles of the Cycle, a management theory which supports thriving arts and cultural organizations and which serves as the framework for the course. The Cycle proposes ... - Week 2 - Long-Term Artistic Planning
This week, you will learn the benefits of planning your programs further in advance and learn strategies for planning your organizations programs over a five-year time frame. The Cycle proposes that each organization has a rolling, 3-5 year programming plan th... - Week 3 - Institutional Marketing
This week introduces institutional marketing, one of two marketing perspectives that is used to aggressively compete for audience attention and loyalty. Institutional marketing is the creative use of organizational assets to create spikes in awareness, energy,... - Week 4 - Programmatic Marketing
Programmatic marketing is the second marketing perspective that the Cycle describes. Programmatic marketing can be defined as the tactics used to identify and target potential audiences for each attraction, create awareness and demand, and drive a sale (of tic... - Week 5 - Family and Boards
An organization’s family makes up the third aspect of the Cycle. The family is an energized, enthusiastic group of ticket-buyers, board members, donors, trustees, and volunteers that anchors an organization’s financial health through its commitment of time, ta... - Week 6 - Fundraising and Course Summary
Fundraising, the final aspect of the Cycle, consists of a strategy for sustainable growth that joins long-term artistic goals, and energized family, and logical options for investment to build organizational resources donor by donor, week by week, month by mon...
先决条件
没有。
讲师
Michael M. Kaiser
Founder and Chairman
DeVos Institute of Arts Management at the University of Maryland
Brett Egan
President
DeVos Institute of Arts Management at the University of Maryland
编辑
马里兰大学是马里兰州的旗舰大学，也是全美领先的公立研究型大学之一。该大学在研究、创业和创新方面处于世界领先地位，拥有 37,000 多名学生、9,000 多名教职员工和 250 个学术项目。
该校教师中有三位诺贝尔奖获得者、三位普利策奖获得者、47 位国家科学院院士和众多富布赖特学者。该校的运营预算为 18 亿美元，每年从外部筹集 5 亿美元的研究经费，最近还完成了 10 亿美元的筹资活动。
平台
Coursera是一家数字公司，提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。
Coursera与顶尖大学和组织合作，在线提供一些课程，并提供许多科目的课程，包括：物理，工程，人文，医学，生物学，社会科学，数学，商业，计算机科学，数字营销，数据科学 和其他科目。
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