Survey analysis to Gain Marketing Insights

Name: Survey analysis to Gain Marketing Insights
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Author: Emory University

课程

英语

来源

来自www.coursera.org

状况

自定进度
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4 序列
等级介绍

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课程详情

教学大纲

Week 1 - Introduction to Factor Analysis
This module will provide readings and discussions to provide an introduction to the topic of Factor Analysis. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course.
Week 2 - Implementing Factor Analysis
This module will provide lectures and exercises that will inform students on how to determine the number of factors to consider in your analysis and to evaluate the fit of the data.
Week 3 - Customer Segmentation
This module will introduce components of customer segmentation to students. Students will use this knowledge to be able to analyze data and make more informed business decisions.
Week 4 - Perceptual Maps
This module will explain and describe perceptual maps. Students will be able to create perceptual maps and also analyze data from perceptual maps.

先决条件

没有。

讲师

David Schweidel
Associate Professor of Marketing
Goizueta Business School

编辑

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.