关键信息
关于内容
The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace. The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.
课程大纲
- Week 1 - Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. - Week 1 - Introduction to Subsistence Marketplaces Approach
In this module you will learn about the bottom-up approach to the study of subsistence marketplaces. The module will also discuss cognitive predilections engendered by low-income and low-literacy in subsistence marketplaces. - Week 2 - Consumers and Entrepreneurs in Subsistence Marketplaces
In this module you will learn about emotions and coping behaviors in subsistence marketplaces. The module will also expose you to the life circumstances of consumers and entrepreneurs in subsistence marketplaces. - Week 3 - Exchanges and Needs in Subsistence Marketplaces
In this module you will learn about unique aspects that characterize marketplace interactions between buyers and sellers in subsistence marketplaces. You will also learn about understanding needs and markets in subsistence marketplaces. - Week 4 - Gaining Marketplaces Insights
In this module you will learn about gaining marketplace insights in subsistence marketplaces. You will also learn about environmental issues in subsistence marketplaces. - Week 5 - Identifying Needs and Generating Ideas
In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces. - Week 6 - Evaluating Ideas and Designing Solutions
In this module you will learn about evaluating ideas and designing various aspects of the chosen solution. - Week 7 - Crafting an Enterprise Plan
In this module you will learn about how to craft a detailed enterprise plan for sustainably delivering a solution in subsistence marketplace. - Week 8 - Course Summary and Conclusion
In this module we will recapitulate some key concepts we have learned in the course and offer concluding thoughts.
教师
Madhu Viswanathan
Diane and Steven N. Miller Professor in Business
Department of Business Administration
内容设计师
伊利诺伊大学香槟分校（UIUC）成立于 1867 年。伊利诺伊大学的主校区位于芝加哥以南 200 公里处的香槟和厄巴纳双城。
根据世界大学排名中心（Center for World University Rankings）等多项排名，这所重点大学跻身全球最负盛名的大学之列，2020-21 年的全球排名为第 22 位。
平台
Coursera是一家数字公司，提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。
Coursera与顶尖大学和组织合作，在线提供一些课程，并提供许多科目的课程，包括：物理，工程，人文，医学，生物学，社会科学，数学，商业，计算机科学，数字营销，数据科学 和其他科目。
