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assignment 等级:入门
chat_bubble_outline 语言 : 英语
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timer 总共32个小时

关于内容

The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace. The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.

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课程大纲

  • Week 1 - Course Orientation
    You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
  • Week 1 - Introduction to Subsistence Marketplaces Approach
    In this module you will learn about the bottom-up approach to the study of subsistence marketplaces. The module will also discuss cognitive predilections engendered by low-income and low-literacy in subsistence marketplaces.
  • Week 2 - Consumers and Entrepreneurs in Subsistence Marketplaces
    In this module you will learn about emotions and coping behaviors in subsistence marketplaces. The module will also expose you to the life circumstances of consumers and entrepreneurs in subsistence marketplaces.
  • Week 3 - Exchanges and Needs in Subsistence Marketplaces
    In this module you will learn about unique aspects that characterize marketplace interactions between buyers and sellers in subsistence marketplaces. You will also learn about understanding needs and markets in subsistence marketplaces.
  • Week 4 - Gaining Marketplaces Insights
    In this module you will learn about gaining marketplace insights in subsistence marketplaces. You will also learn about environmental issues in subsistence marketplaces.
  • Week 5 - Identifying Needs and Generating Ideas
    In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.
  • Week 6 - Evaluating Ideas and Designing Solutions
    In this module you will learn about evaluating ideas and designing various aspects of the chosen solution.
  • Week 7 - Crafting an Enterprise Plan
    In this module you will learn about how to craft a detailed enterprise plan for sustainably delivering a solution in subsistence marketplace.
  • Week 8 - Course Summary and Conclusion
    In this module we will recapitulate some key concepts we have learned in the course and offer concluding thoughts.
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教师

Madhu Viswanathan
Diane and Steven N. Miller Professor in Business
Department of Business Administration

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内容设计师

University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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平台

Coursera

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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