Strategy Implementation
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assignment 等级:入门
chat_bubble_outline 语言 : 英语
language 字幕 : 罗马尼亚语
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他们选择Edflex来发展业务技能。

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关于内容

Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed. After completing this course, you'll be able to: - Create objectives and goals to guide strategy implementation - Identify organizational structures that fit particular strategies - Understand how to leverage company culture in implementation - Describe how to communicate the strategy so that the organization "gets" it - Detect and mitigate risks to implementation

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课程大纲

  • Week 1 - Course Intro. Translating Strategy Into Goals and Metrics
    In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific t...
  • Week 2 - Aligning Strategy and Organizational Structure
    The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy.
  • Week 3 - Communicating the Strategy within the Organization
    Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization.
  • Week 4 - Managing Resistance and Other Implementation Risks
    Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific ca...
  • Week 5 - Leveraging Organizational Culture
    Like structure, an organization's culture might be supportive or obstructive in implementation. In this module we define what culture is, learn how it can impact implementation, and explore when and how it can be changed.
  • Week 6 - Power and Informal Networks. Course Ending
    The flatter the organization, the more likely are informal networks and power to matter in implementing a strategy. In this module we explore ways of using power and informal networks in the organization to facilitate strategy implementation. We then conclude ...
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教师

Nicolai Pogrebnyakov
Associate Professor
Department of International Economics and Management

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内容设计师

Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 20,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
assistant

平台

Coursera

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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4.4 /5 平均值
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最佳评论

This is excellent course for converting vision to goals and measurables, It provides all the tools and processes required to manage and run organization wide initiatives.

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发布于 2018年2月4日
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发表于 2018年2月4日
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This is excellent course for converting vision to goals and measurables, It provides all the tools and processes required to manage and run organization wide initiatives.

发表于 2017年11月16日
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Very complete overview of all aspects related to strategy implementation within organisation. Not only related to innovation but from a broader perspective.

发表于 2017年10月31日
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Excellent course! Personally, I saw just the right balance between theoretical background and practical examples about the course's contents. I recommend this course to anyone involved in the process of strategy implementation inside enterprises.

发表于 2017年8月26日
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I would just like to suggest that the instructions for the final peer-review assignment should be improved. For me it was quite clear that the goal was to pick the strategic option for Etypes to choose the "team danmark logo" which in essence also defines the bigger strategy of eTypes to stay edgy and a rebel designer company. We were supposed to pick implementation plans specifically for this strategy. However, some of the peers assumed that they could propose several strategies, and combine a series of implementation plans, and put them altogether into this assignment. This in my opinion, lead to some confusion in some of the peers assignment submissions and their reviews for the assignment.

发表于 2017年7月24日
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Very nice explanation and exercises to understand in a practical, tangible way about how to implement a strategy, along with obstacles to be considered.