Strategy Formulation

Name: Strategy Formulation
Rating: 3.9 (46 reviews)
Author: Copenhagen Business School

课程

英语

字幕可用

12 时

(46 评论46)

来源

来自www.coursera.org

状况

自定进度
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6 序列
等级介绍
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课程详情

教学大纲

Week 1 - Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
Week 2 - Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attr...
Week 3 - Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO fr...
Week 4 - Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, ...
Week 5 - Strategic decision making
In this module, we will investigate the processes of strategic decision making and explore how this matters for firm performance. We will discuss topics such as ‘bounded rationality’, management politics, and hidden costs.
Week 6 - Formulating a Strategy in a 21st Century Creative Company
Drawing on the content covered in this course, your job is to formulate a strategy for the Danish design company e-Types. Specifically, based on an analysis of the firm and the environment, you should formulate a strong strategy for how e-Types should move for...

先决条件

没有。

讲师

Marcus Møller Larsen
Assistant Professor, Strategic Management and Globalization
Department of Strategic Management and Globalization

编辑

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 20,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.