Strategy and Sustainability

课程

英语

12 时

(1 评论1)

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来自www.coursera.org

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6 序列
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课程详情

教学大纲

Week 1 - Course Overview & Week 1: Business & the Environment
Welcome! Before starting today's video lectures, please have a look at the course syllabus below. In this first session, we'll explore six fundamental differences between how, in my view, CEOs and board members think about the impact of business on the environ...
Week 2 - Week 2 - Strategic Issues
This session calls out the strategic issues in which environmental sustainability plays a key role, such as securing a license to operate, dealing with competition, and shaping consumer and societal perception. Learning Objectives: To dig into the different wa...
Week 3 - Week 3 - Strategic Options
This session first introduces the idea of environmental sensibility which will be different for companies in different business sectors and in different parts of the world. It then develops six strategic approaches that businesses might follow according to the...
Week 4 - Week 4 - Environmental Interest Groups
Part of the issue in choosing a strategy to deal with environmental issues is to fully understand the broad spectrum of environmental interest groups. This session explores how the movement took off, distinguishing between four types of groups and examining ho...
Week 5 - Week 5 - Differences Across Industries and Around the World
This session explores differences across business sectors including automotive, oil & gas, fast-moving consumer goods, mining, and IT/consumer electronics. We will also contrast the situation in the United States with Europe, China, India, and Africa. Learning...
Week 6 - Week 6 - How to develop a sustainability strategy
This session presents an integrated framework for working through the issues introduced in the other sessions in order to develop a strategy. This involves understanding the firm’s past and present, looking ahead with a 10–20-year time horizon; quantifying, to...

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讲师

Mike Rosenberg
Assistant Professor
Strategic Management

编辑

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.