Strategy and Sustainability
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assignment 等级:入门
chat_bubble_outline 语言 : 英语
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关于内容

Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet. Business is measured in months and quarters. Sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish one percenters. To some executives, all activists are irresponsible, unyielding extremists. And yet engaging with the issue isn’t optional – all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices. This Strategy and Sustainability course based on Rosenberg's recently published book by Palgrave (http://www.palgrave.com/la/book/9781137501738) that encourages learners to filter out the noise and make those choices in a hard-nosed and clear-eyed way. Prof. Rosenberg’s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make. He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which senior management might engage with the topic, not (just) to save the planet but to fulfill their short, medium and long-term responsibilities to shareholders and other stakeholders. This course promises to be both engaging and thought-provoking, aimed at anyone who wishes to gain a deeper understanding of a subject that is no longer perceived as a choice but a necessity for future managers and business leaders alike.

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课程大纲

  • Week 1 - Course Overview & Week 1: Business & the Environment
    Welcome! Before starting today's video lectures, please have a look at the course syllabus below. In this first session, we'll explore six fundamental differences between how, in my view, CEOs and board members think about the impact of business on the environ...
  • Week 2 - Week 2 - Strategic Issues
    This session calls out the strategic issues in which environmental sustainability plays a key role, such as securing a license to operate, dealing with competition, and shaping consumer and societal perception. Learning Objectives: To dig into the different wa...
  • Week 3 - Week 3 - Strategic Options
    This session first introduces the idea of environmental sensibility which will be different for companies in different business sectors and in different parts of the world. It then develops six strategic approaches that businesses might follow according to the...
  • Week 4 - Week 4 - Environmental Interest Groups
    Part of the issue in choosing a strategy to deal with environmental issues is to fully understand the broad spectrum of environmental interest groups. This session explores how the movement took off, distinguishing between four types of groups and examining ho...
  • Week 5 - Week 5 - Differences Across Industries and Around the World
    This session explores differences across business sectors including automotive, oil & gas, fast-moving consumer goods, mining, and IT/consumer electronics. We will also contrast the situation in the United States with Europe, China, India, and Africa. Learning...
  • Week 6 - Week 6 - How to develop a sustainability strategy
    This session presents an integrated framework for working through the issues introduced in the other sessions in order to develop a strategy. This involves understanding the firm’s past and present, looking ahead with a 10–20-year time horizon; quantifying, to...
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教师

Mike Rosenberg
Assistant Professor
Strategic Management

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内容设计师

IESE Business School
For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.
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平台

Coursera

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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