Strategic Management

Strategic Management

课程
en
英语
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8 时
此内容评级为 4.6696/5
来源
  • 来自www.coursera.org
状况
  • 自定进度
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更多信息
  • 4 序列
  • 等级 介绍
  • 字幕在 Vietnamese, Portuguese

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课程详情

教学大纲

  • Week 1 - A 21st Century Approach to Business Strategy
    A short intro to the Course.
  • Week 1 - What is strategy? And why do we care about it?
    Strategy can mean a lot of things. In this module, you'll encounter examples of strategy in action that demonstrate what people mean when they talk about strategy. After completion of the module, you'll be able to: Describe examples of strategy in action; Reco...
  • Week 2 - The Evolution of Strategy...Past Progress, Past Mistakes
    Historically, strategy consulting and strategic planning have been big business. Companies have spent a lot over the years on sophisticated, high-brow "strategic" consulting. For a long time, consultants were the strategy "high-priests" of business. Until it a...
  • Week 3 - Changing World, Changing Strategies
    In the past several decades, a lot has changed in the world. Many more people and nations (China, India, Russia, etc) have joined the global market economy. The number of Internet users has skyrocketed and continues dramatically upward. Shipping traffic betwee...
  • Week 4 - Capstone Project Intro -- Strategy in a 21st Century Creative Company
    An up-and-coming (and very ambitious) design firm is unexpectedly invited to bid for a work against more prominent competitors. The job: Design the logo and other elements of the public identity of the national sports team. Winning will vault e-Types to much g...

先决条件

没有。

讲师

Robert Austin
Professor, Management of Creativity and Innovation
Department of Management, Politics, and Philosophy

编辑

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 20,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.

平台

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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