Strategic Management: From Intuition to Insight

THEME 1: UNPACKING THE PROCESS OF STRATEGY

Week 1: Strategy Concept

• Strategy Definitions : Understand the etymological origins of the concept and review key definitions.
• Strategy Evolution : Explore the evolution of strategic thinking.

Week 2: Strategy Process

• Strategy Models : Discuss the dominant perception of strategy process and its limitations.
• Strategy Schools : Distinguish between a conception of strategy as design and of strategy as emergence.

THEME 2: ANALYZING INDUSTRY STRUCTURES

Week 3: Industry Analysis

• Market-Based View : Learn about the theoretical foundations of the MBV and the process of industry analysis.
• Five Forces : Review and apply Porter’s model of industry analysis.

Week 4: Strategic Group Analysis

• Strategic Segmentation : Understand how to identify clusters of strategically similar firms within one industry.
• Key Success Factors : Learn how to identify key success factors for strategic groups.

THEME 3: DEVELOPING INTERNAL RESOURCES

Week 5: Internal Resources

• Resource-Based View : Learn about the theoretical foundations of the RBV and compare it to the MBV.
• Resource Analysis : Become familiar with the way in which resources and capabilities can be analyzed. systematically.

Week 6: Dynamic Capabilities

• Dynamic Capability View : Introduce and explicate the concept of dynamic capabilities and its value for strategic management.
• Capability Development: Identify ways to strengthen sensing, seizing and reconfiguring capabilities.