Storytelling in the Workplace
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assignment 等级:入门
chat_bubble_outline 语言 : 英语
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他们选择Edflex来发展业务技能。

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关于内容

When you think about the most influential figures in your organization, in your country, and in the world, one of the qualities they all likely have in common is that they are exceptional storytellers. Everyone tells stories—that’s how we build community and share ideas. However, we don’t always tell our story as effectively as we intend to.

Stories, or narratives, in the workplace may take the form of email communications, proposals, briefs, project or product kickoffs, and presentations.

In this course, part of the Soft Skills Professional Certificate program, you’ll learn about the structure of a narrative and how it varies depending upon the situation, the medium used, and the audience. In today’s world of abbreviated messaging through a variety of devices, the importance of crafting a cohesive, professional, and understandable message to achieve a desired outcome is more important than ever.

You will learn how to create written messaging tailored to a target audience and how to determine the specific medium through which it should be communicated.

You will also study best practices for writing in all forms of media common to today’s workplace, focusing specifically on:

  • Structure
  • Point of view
  • Tone
  • Style

You will also study and analyze a variety of messages which use different writing styles directed toward specific target audiences.

This course may be audited free of charge. Learners also have the opportunity to earn a verified certificate of completion. Exclusive learning opportunities such as live events hosted by subject matter experts will be available for verified learners.

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课程大纲

  • Understand the elements of effective stories and how to use them in the workplace
  • How to tailor your messaging to a defined target audience
  • How to structure written messages for maximum audience impact, taking into consideration tone, style, point of view
  • How various platforms convey messages differently in a professional setting
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教师

Andrea Hickerson
Former Director, School of Communication and Associate Professor
Rochester Institute of Technology

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内容设计师

Rochester Institute of Technology (RIT)

Fondé en 1829, l'Institut de technologie de Rochester est une université mixte, dotée de fonds privés, avec neuf collèges mettant l'accent sur l'éducation à la carrière et l'apprentissage expérientiel.

LE CAMPUS occupe 1 300 acres dans la banlieue de Rochester, la troisième plus grande ville de l'État de New York. RIT a également des implantations internationales en Chine, en Croatie, à Dubaï et au Kosovo.

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平台

Edx

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

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