Social Entrepreneurship

课程
en
英语
20 时
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来源
  • 来自www.coursera.org
状况
  • 自定进度
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更多信息
  • 4 序列
  • 等级 介绍

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课程详情

教学大纲

Week 1 - What is Social Enterprise?

Topics

  • Introduction & Course Overview
  • Social Enterprise Planning
  • Design Thinking for Social Innovation

Homework

  1. Mind Map
  2. Problem/Solution Statement
  3. Logistics Quiz

Week 2 - Deciding Who to Help and How

Topics

  • Performance Criteria
  • Segmentation
  • Introduction to Logic Models
  • How to Build a Logic Model

Homework

  1. Performance Criteria: Unit of Revenue & Unit of Social Impact
  2. Segmentation: Market Segments
  3. Logic Model

Week 3 - Understanding Your Beneficiaries and their Alternatives

Topics

  • Understanding the Beneficiary
  • Operations Realities
  • Operations Requirements
  • Competitive Analysis

Homework 

  1. Beneficiary Experience Table
  2. Deliverables Table
  3. Competitive Analysis Matrix

Week 4 - Testing Assumptions and Measuring Performance

Topics

  • Test of Concept Plausibility
  • Performance Measurement
  • Framing and Scoping
  • Cost Table

Homework

  1. Test of Concept Plausibility
  2. Framing and Scoping (Social Impact & Financial Goals)
  3. Cost Table

Week 5 - Organizational Form and Stakeholder Management

Topics

  • Perspective on Organizational Form: I
  • Perspective on Organizational Form: II
  • Stakeholder Analysis
  • Sociopolitics
  • Summary & Next Steps

Homework

  1. Organizational Form
  2. Stakeholder Analysis

先决条件

没有。

讲师

James D. Thompson
Director, Wharton Social Entrepreneurship Program
Entrepreneurship

Ian "Mac" MacMillan
Dhirubhai Ambani Professor of Innovation and Entrepreneurship
Management

编辑

宾夕法尼亚大学(俗称宾大)成立于 1740 年,是一所位于美国宾夕法尼亚州费城的私立大学。作为常春藤联盟的成员,宾大是美国第四古老的高等学府,也是美国第一所同时提供本科和研究生学位的大学。

平台

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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