Social Media and Social Content Strategy

Social Media and Social Content Strategy

课程
en
英语
11 时
此内容评级为 4.5/5
来源
  • 来自www.coursera.org
状况
  • 自定进度
  • 免费获取
  • 收费证书
更多信息
  • 3 序列
  • 等级 介绍
  • 从6 三月 2022开始

课程详情

教学大纲

WEEK 1: Social Media and Business Strategy
This module begins by discussing the key social media platforms used by businesses to engage audiences. It identifies the key features of individual platforms and differentiates between them. The advantages of social media, and of paid social media advertising, to a business are outlined. Finally, the benefits of incorporating social media into an overarching digital strategy are described, along with common social media tools used to support a business strategy.

WEEK 2: Social Media Platforms for Business
This module introduces the key social media platforms for digital marketing and demonstrates how to set up a social media experience for a business. It explains the techniques and best practices for growing and engaging a social media audience, and demonstrates how to create effective paid advertising campaigns on the key social platforms. It also covers how to extract and report on data from the platforms’ native analytics tools to derive deeper audience and campaign insights.

WEEK 3: Social Content Strategy and Promotion
This module introduces the concept of engaging with and acquiring customers using the creation and sharing of content. It explains how to choose the right content for your customers – and how to ensure it gets seen by them. It outlines the different content formats available on social media channels and helps you identify which platform best suits your content. It also identifies best practices for scheduling your content, and equips you with the knowledge to devise and execute your own content creation strategy.

先决条件

没有。

讲师

Cathal Melinn
Cathal Melinn (Lead Instructor) is a well-known Digital Marketing Director, Intl Conference Speaker, Digital Analyst & eCommerce specialist with over 16 years’ digital marketing experience.

Digital Marketing Institute
The Digital Marketing Institute is the world’s leading digital marketing and selling professional certification body with a growing network of over 80 education partners in 100 countries.

平台

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

完成这个资源,写一篇评论