link 来源:www.futurelearn.com
date_range 开始日期2018年9月24日
event_note 结束日期2018年10月14日
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assignment 等级:入门
label 营销
chat_bubble_outline 语言:英语
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关键信息

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关于内容

Understand how to get value from digital and social media. 
How can social and digital media help a business improve? How can we get useful data from social and digital media? What are the limitations of such data?

Get answers to these questions and more in this introductory course to social and digital media analytics. In the course, you’ll learn how to turn social and digital media information into business intelligence, and discover why it’s so useful for professionals.

You’ll look at the different types of data you can get from social media and the opportunities and limitations each presents.

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前提

Everything you need to succeed in this course can be downloaded for free. There is no special prior experience or knowledge required to participate. To make the most of this course, you will need to: ensure you have a Google account to make use of Google sheets; ensure you have a Twitter account; install or access TAGS (https://tags.hawksey.info/get-tags/); use a laptop or desktop computer.

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课程大纲

What topics will you cover?

  1. Introduction to social media analytics
  2. Overview of digital analytics
  3. Twitter as a data source for analysis
  4. Introduction to social media analytics research
  5. Data science and social media analytics
  6. Building a social media research program
  7. Extracting meaning from data
  8. Tools to track social media analytics
  9. Organizing and categorizing social media data
  10. Analysing social media data using t-tests and correlations
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内容设计师

Purdue University

Purdue University is a world-renowned, public research university that advances discoveries in science, technology, engineering and math.

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平台

Futurelearn

FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)

Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.

Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.

FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.

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