Services Marketing - Selling the Invisible (OpenLearning)
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assignment 等级:入门
chat_bubble_outline 语言:英语
card_giftcard 72分
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他们选择Edflex来发展业务技能。

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How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.

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Yes, Statement of Accomplishment (Free)
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