Public Relations Research

Name: Public Relations Research
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Author: National University of Singapore

课程

英语

16 时

来源

来自www.coursera.org

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自定进度
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4 序列
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课程详情

教学大纲

Week 1 - Introduction to Public Relations Research
Welcome! In this section, we are covering the foundation of research. What makes a research academic and what makes it applied? We will learn how Public Relations research is similar to and different from academic research. This allows you to use research to m...
Week 2 - Formative Research
Now that we have had an overview PR as applied research, let’s explore formative research in PR. First we will discuss issue management as issues are what you are trying to address through research. Second, we will focus on how to set objectives and write prob...
Week 3 - Research Tools
Important parts of the Public Relations research are the research tools. In this section, we will learn about two quantitative methods such as survey and content analysis and two qualitative research methods such as interview and focus groups. The key elements...
Week 4 - Evaluation Research
Now we have come full circle! We began with a PR problem, engaged in formative research and carried out our research using various research tools. Now we want to know did it work? Evaluation allows you to connect your objective to your outcome. In this section...

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讲师

Iccha Basnyat, Assistant Professor
Communications and New Media

编辑

A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.