- 来自www.coursera.org
Pricing Strategy
- 自定进度
- 免费获取
- 收费证书
- 4 序列
- 等级 介绍
- 字幕在 Korean
课程详情
教学大纲
- Week 1 - Demand Curve and Pricing
In this module we will start with the importance of pricing, especially for the bottom line. Having this in mind, and after showing how pricing is the most important driver of profitability, when you finish this module you will be able to execute cost, competi... - Week 2 - Determining Willingness to Pay
After finishing this module you will be able to take advantage of four different methods to determine the willingness to pay from customers. Whether using Market Data or Experiments (Observation based) or Expert or Customer Surveys (Survey based), you'll be ab... - Week 3 - Playing the Pricing Piano or Price Discrimination
What we see in the real world is that companies don't only charge one price for all their products, but rather set different prices for different products with respect to different customer segments. After looking at the benefits of price discrimination (and t... - Week 4 - Pricing Psychology
In this final module we will look at pricing psychology. You will then be able to "manipulate" customers so they perceive a higher value in the products and services that you deliver, or so that they feel less pain by paying the price of purchasing your produc...
先决条件
没有。
讲师
Martin Boehm
Professor of Marketing
Dean of IE Business School
编辑
IE 商学院的全称是 Instituto de Empresa Business School，是一所位于马德里的西班牙商学院。
它经常被各种排名评为欧洲和世界上最好的商学院之一，也是西班牙最好的商学院之一，尤其是其 MBA 课程。
该校于 1973 年由 Diego del Alcázar 创办，提供一系列管理课程和学位：工商管理硕士、全球工商管理硕士、高级管理人员工商管理硕士、管理硕士、专业硕士（包括金融硕士）、博士（工商管理硕士和博士），以及高级管理人员教育课程。
每年约有来自 70 个国家的 1,500 名学生从该学院毕业，3,500 名管理人员学习该学院的课程。
平台
Coursera是一家数字公司，提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。
Coursera与顶尖大学和组织合作，在线提供一些课程，并提供许多科目的课程，包括：物理，工程，人文，医学，生物学，社会科学，数学，商业，计算机科学，数字营销，数据科学 和其他科目。
此内容评级为 4.5806/5
(没有评论)此内容评级为 4.5806/5
(没有评论)完成这个资源，写一篇评论