Marketing Strategy for Entrepreneurs

Name: Marketing Strategy for Entrepreneurs
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Author: EIT Digital

课程

英语

6 时

来源

来自www.coursera.org

状况

自定进度
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7 序列
等级中级

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课程详情

教学大纲

WEEK 1 : "As if" this was a starting point

In search of...
My best friend is a contact
Freezing Cold Calling
E-mailing is never e-mailing
But Social is Media
B2B vs B2C: Relations
Closing the deal

WEEK 2 : Who are these customers and what do they actually want? Analysis – Customer insights and analytics

Who are all these customers?
1000 miles in their shoes
Context matters
When fun becomes pain...

WEEK 3 : It is better to Skate to where the puck is going: Segmentation & positioning

Who's old and who's new here actually?
Finding your own way of segmentation
But if segmentation does not work?
Don´t tell me a story about storys and branding

先决条件

没有。

讲师

Henrik Blomgren
Dr. Ass. Prof.
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology

编辑

EIT Digital is a pan-European education and research-based innovation organisation founded on excellence. The mission of EIT Digital is to drive European leadership in ICT innovation for economic growth and quality of life. EIT Digital is a Knowledge and Innovation Community of the European Institute of Innovation and Technology. By linking education, research and business, EIT Digital empowers ICT top talents for the future and brings ICT innovations to life. The ecosystem is characterised by an open and collaborative way of working with partners representing global companies, leading research centres, and top ranked universities in the field of ICT. Since 2010, EIT Digital is consistently mobilising talents, ideas, technologies, investments as well as business across Europe and beyond. For more information, visit www.eitdigital.eu.