Marketing Mix Implementation Capstone

Marketing Mix Implementation Capstone

课程
en
英语
20 时
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来源
  • 来自www.coursera.org
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  • 5 序列
  • 等级 中级

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课程详情

教学大纲

  • Week 1 - Introduction to this capstone and the Tesla Motor's case study.
    In this module you will be introduced to the Tesla Motor's through a case study. This will form the basis of this capstone, along with other information about the company. You will also find information about what will be required of you in each of the modules...
  • Week 2 - Brand and product management decisions
    In this module you will apply the theory you have learned from the Brand and Product Management course to the Tesla Motors case study. After an introduction to the module from the professor, we recommend that you review some of the key lectures from the Brand ...
  • Week 3 - Pricing strategy decisions
    In this module you will apply the theory you have learned from the pricing strategy course to the Tesla Motors case study. The structure of this module will be similar to that of the previous week, with a practice quiz and peer graded assignment making up the ...
  • Week 4 - Channel management and retailing decisions
    By this time you have probably realized that Tesla Motor's channel management is unlike those of regular automobile manufacturers. In this week, you will study more closely Tesla's distribution strategy and think about how whether it is suitable for the launch...
  • Week 5 - Integrated marketing communication decisions and final deliverable
    During the final week of this capstone project you will consider the intergrated marketing decisions of Tesla and its new Model X. In this week, in addition to the regular assessments, you will also be required to prepare a final presentation - this will be st...

先决条件

没有。

讲师

Ramon Diaz-Bernardo
Associate Professor
Marketing

编辑

IE 商学院的全称是 Instituto de Empresa Business School,是一所位于马德里的西班牙商学院。

它经常被各种排名评为欧洲和世界上最好的商学院之一,也是西班牙最好的商学院之一,尤其是其 MBA 课程。

该校于 1973 年由 Diego del Alcázar 创办,提供一系列管理课程和学位:工商管理硕士、全球工商管理硕士、高级管理人员工商管理硕士、管理硕士、专业硕士(包括金融硕士)、博士(工商管理硕士和博士),以及高级管理人员教育课程。

每年约有来自 70 个国家的 1,500 名学生从该学院毕业,3,500 名管理人员学习该学院的课程。

平台

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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