Marketing Mix Fundamentals

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英语

8 时

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Their employees are learning daily with

Week 1 - Product and Product Policy
At the end of this module, you will understand the elements that encompass a product, including levels, lines and life cycles of a product. You will also understand the role it's life cycle plays in developing a winning product strategy, as well as various way...
Week 2 - Price and Pricing Policy
At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.
Week 3 - Channel Management and Retailing
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. ...
Week 4 - Marketing Communications
At the end of this module you will be able to construct and manage your own Marketing Communication Mix, after having understood its role and importance in the Marketing Mix as a whole. You will also know how to construct, manage and evaluate advertising and m...

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Maria Teresa Aranzabal
Professor
Marketing

Fernando Cortiñas
Professor
Marketing

IE 商学院的全称是 Instituto de Empresa Business School，是一所位于马德里的西班牙商学院。

它经常被各种排名评为欧洲和世界上最好的商学院之一，也是西班牙最好的商学院之一，尤其是其 MBA 课程。

该校于 1973 年由 Diego del Alcázar 创办，提供一系列管理课程和学位：工商管理硕士、全球工商管理硕士、高级管理人员工商管理硕士、管理硕士、专业硕士（包括金融硕士）、博士（工商管理硕士和博士），以及高级管理人员教育课程。

每年约有来自 70 个国家的 1,500 名学生从该学院毕业，3,500 名管理人员学习该学院的课程。

Coursera是一家数字公司，提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作，在线提供一些课程，并提供许多科目的课程，包括：物理，工程，人文，医学，生物学，社会科学，数学，商业，计算机科学，数字营销，数据科学和其他科目。

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