Marketing Management II

课程

英语

24 时

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Their employees are learning daily with

Week 1 - Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
Week 1 - Module 1: Distribution (Place)
In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering.
Week 2 - Module 2: Pricing Strategy (Price)
An important element of the 4 Ps is Pricing. While all the other Ps focus on creating value, pricing helps companies to extract the value created. In this module, you will learn about pricing in marketing and the different considerations and steps involved in ...
Week 3 - Module 3: Marketing Communication (Promotion)
A strong brand allows companies to distinguish themselves from their competitors in their target market. To build a strong brand, marketers need to ensure that their messages to consumers are clear and consistent. In this module, we will learn how Integrated M...
Week 4 - Module 4: Consumer Behavior
In this module, we will study the meaning of consumer behavior and the factors that influence it. We will explore the various factors that impact consumer perception of a product, and those that affect the adoption of a new product. We will also learn about th...

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Hayden Noel
Assistant Clinical Professor
Department of Business Administration, College of Business

伊利诺伊大学香槟分校（UIUC）成立于 1867 年。伊利诺伊大学的主校区位于芝加哥以南 200 公里处的香槟和厄巴纳双城。

根据世界大学排名中心（Center for World University Rankings）等多项排名，这所重点大学跻身全球最负盛名的大学之列，2020-21 年的全球排名为第 22 位。

Coursera是一家数字公司，提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作，在线提供一些课程，并提供许多科目的课程，包括：物理，工程，人文，医学，生物学，社会科学，数学，商业，计算机科学，数字营销，数据科学和其他科目。

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