Marketing Management I

Marketing Management I

课程
en
英语
24 时
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来源
  • 来自www.coursera.org
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  • 4 序列
  • 等级 介绍

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课程详情

教学大纲

  • Week 1 - Course Orientation
    You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
  • Week 1 - Module 1: Marketing Strategy
    In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.
  • Week 2 - Module 2: Segmentation Targeting Positioning
    An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.
  • Week 3 - Module 3: Branding
    Effective branding strategy allows companies to distinguish themselves from their competitors in the market. In this module, we will learn how to build a strong brand, explore how brand equity affects profitability, and understand how strong brands can leverag...
  • Week 4 - Module 4: Product Strategy
    Behind every successful brand is a strong product and effective product strategy. Products can be of different types and have different levels. Companies must make appropriate decisions regarding the product mix. This module will provide you with insights into...

先决条件

没有。

讲师

Hayden Noel
Assistant Clinical Professor
Department of Business Administration, College of Business

编辑

伊利诺伊大学香槟分校(UIUC)成立于 1867 年。伊利诺伊大学的主校区位于芝加哥以南 200 公里处的香槟和厄巴纳双城。

根据世界大学排名中心(Center for World University Rankings)等多项排名,这所重点大学跻身全球最负盛名的大学之列,2020-21 年的全球排名为第 22 位。

平台

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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