Marketing in a Digital World

Marketing in a Digital World

课程
en
英语
Subtitles available
24 时
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来源
  • 来自www.coursera.org
状况
  • 自定进度
  • 免费获取
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更多信息
  • 4 序列
  • 等级 介绍
  • 字幕在 Arabic, Serbian, Chinese, Portuguese, Vietnamese, Turkish, Spanish

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课程详情

教学大纲

  • Week 1 - Course Overview and Digital Tools for Developing Innovative New Products
    In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. Then, you will learn how new digital tools are enabling customers to take a more active role in developing and branding the products they ...
  • Week 2 - Digital Tools for Persuading Customers to Buy Your Products
    How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.
  • Week 3 - Digital Tools for Effectively Distributing Your Products
    How are products being placed and distributed in our digital world? In this module, you learn how new digital tools are dramatically altering the distribution of products and revolutionizing the retail landscape.
  • Week 4 - Digital Tools for Setting the Right Prices for Your Products
    How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy.

先决条件

没有。

讲师

Aric Rindfleisch
John M. Jones Professor of Marketing
Department of Business Administration

编辑

伊利诺伊大学香槟分校(UIUC)成立于 1867 年。伊利诺伊大学的主校区位于芝加哥以南 200 公里处的香槟和厄巴纳双城。

根据世界大学排名中心(Center for World University Rankings)等多项排名,这所重点大学跻身全球最负盛名的大学之列,2020-21 年的全球排名为第 22 位。

平台

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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