Marketing Analytics

Marketing Analytics

课程
en
英语
10 时
此内容评级为 4.2632/5
来源
  • 来自www.coursera.org
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  • 5 序列
  • 等级 介绍

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课程详情

教学大纲

  • Week 1 - Marketing Resource Allocation
    Welcome! John Wanamaker, father of modern advertising, once said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." In this first module, we'll begin figuring out how to reduce that waste and track effectiveness. We'll...
  • Week 2 - Metrics for Measuring Brand Assets
    Firms spend millions on branding for one reason: It allows them to charge more for their products and services. In this module, we'll explore this valuable, if intangible, asset. We'll discuss how to build and define a brand architecture and how to measure th...
  • Week 3 - Customer Lifetime Value
    What do your customers mean to you? In this third module, we'll explore Customer Lifetime Value, or the future net value of a customer relationship. This forward-looking measure of the customer relationship helps you connect marketing strategies to financial c...
  • Week 4 - Regression Basics
    Welcome to Module 4! Ever wonder how two different variables, say, sales and promotions, relate? In this module, we'll look at regression, which allows us to understand that relationship. We'll discuss how to interpret regression outputs, explore confounding e...
  • Week 5 - Marketing Experiments
    Ever wonder if price cuts really drive sales? Do an experiment! Experiments allow you to understand the effectiveness of different marketing strategies and forecast expected ROI. Welcome to Module 5! In this final module, we'll explore how to design basic expe...

先决条件

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讲师

Rajkumar Venkatesan
Ronald Trzcinski Professor of Business Administration
Darden School of Business

编辑

弗吉尼亚大学(University of Virginia,又称 UVA、UVa、Virginia)位于美国东海岸的弗吉尼亚州夏洛茨维尔市。自 1987 年以来,它还被联合国教科文组织列为世界遗产。该校由《独立宣言》的作者、美国第三任总统托马斯-杰斐逊于 1819 年创建。

弗吉尼亚大学是一所著名的公立高等学府,隶属于 Universitas 21 网络。弗吉尼亚大学一直名列美国大学排行榜前 25 位,也是 "公立常春藤 "大学网络的成员,该网络由美国最好的公立大学组成,其教育水平可与常春藤盟校媲美。

平台

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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