Introduction to Social Media Analytics

Introduction to Social Media Analytics

课程
en
英语
8 时
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来源
  • 来自www.coursera.org
状况
  • 自定进度
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  • 4 序列
  • 等级 介绍

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课程详情

教学大纲

  • Week 1 - Basics of Social Media Listening
    This module will address how to evaluate social media messaging and data.
  • Week 2 - Opinion Science and Dynamics
    This module will discuss how to evaluate and judge social media contributions. You will be able to better determine what data is useful or not.
  • Week 3 - Crimson Hexagon Walkthrough
    *Faculty has gotten permission from Crimson Hexagon to partner up for this course. This module will address how to apply aspects of social media monitoring to business decisions.
  • Week 4 - Applying Analytics to Social Media Activity
    This module will teach learners how to examine multiple social media metrics to monitor and identify deviations from typical social media activity.

先决条件

没有。

讲师

David Schweidel
Associate Professor of Marketing
Goizueta Business School

编辑

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.

平台

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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