Introduction to Public Relations

Name: Introduction to Public Relations
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Author: National University of Singapore

课程

英语

16 时

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来自www.coursera.org

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自定进度
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4 序列
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课程详情

教学大纲

Week 1 - Introduction to Public Relations in New Media Environment
Welcome! In this section, we are covering the nuts and bolts of the PR industry. We will learn what Public Relations is, what a PR job looks like, and what are the trends in the PR industry. We will describe the PR process and look at the different steps of th...
Week 2 - Public Relations Theory
Now that we have had an overview of the PR profession and industry trends, let’s explore some of the main theories of PR that will help us better understand the PR process and the underlying mechanisms of PR. We will also learn about theories of mass media and...
Week 3 - Public Relations Strategy
An important part of the Public Relations process is strategy. In this section, we will learn about the key elements of PR strategy and the role of research in guiding effective strategy. We will study the steps of PR planning and how to create a PR plan.
Week 4 - Public Relations Tactics, Trends, and Skills for the Future
Now comes the real fun! Once we have learned about strategy, we can turn our attention to the creative part of the PR process. How can we develop innovative and impactful tactics that are aligned with our strategic plan? We will learn to implement strategy thr...

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讲师

Mohan Dutta, Professor, Head of Communications and New Media
Communications and New Media

编辑

A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.