Introduction to Personal Branding

Introduction to Personal Branding

课程
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15 时
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来源
  • 来自www.coursera.org
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  • 自定进度
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  • 5 序列
  • 等级 介绍
  • 字幕在 Persian

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课程详情

教学大纲

  • Week 1 - Introduction
    Hello and welcome!
  • Week 1 - An Overview of Personal Branding
    The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@...
  • Week 2 - Building your Brand's Infrastructure
    Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand...
  • Week 3 - Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
    Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Ba...
  • Week 4 - Creating your Brand's Maintenance Plan
    This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
  • Week 5 - Your Online Identity: How reputation and digital privacy affect your Brand.
     

先决条件

没有。

讲师

Kimberley Barker, MLIS
Manager for Technology Education & Computing
Claude Moore Health Sciences Library

编辑

弗吉尼亚大学(University of Virginia,又称 UVA、UVa、Virginia)位于美国东海岸的弗吉尼亚州夏洛茨维尔市。自 1987 年以来,它还被联合国教科文组织列为世界遗产。该校由《独立宣言》的作者、美国第三任总统托马斯-杰斐逊于 1819 年创建。

弗吉尼亚大学是一所著名的公立高等学府,隶属于 Universitas 21 网络。弗吉尼亚大学一直名列美国大学排行榜前 25 位,也是 "公立常春藤 "大学网络的成员,该网络由美国最好的公立大学组成,其教育水平可与常春藤盟校媲美。

平台

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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