关键信息
关于内容
Globally, 1 in 11 jobs are in the hospitality industry, with predictions for continued job growth. Hospitality careers are often stereotyped as low-wage and entry-level with little opportunity for advancement, but with constant innovation, opportunities for talented individuals are vast, and growing.
Are you wondering if a career in hotel management, restaurant management, hotel asset management, or services marketing would benefit you? Are you currently working in the industry and seeking promotional opportunities? Enroll now and let Cornell guide your exploration of this exciting industry.
FAQ
Who is the intended audience for this course?
The audience for this MOOC is anyone in the industry seeking to advance, as well as individuals who are interested but who don’t know much about the industry. It’s also appropriate for use as an employee-development tool within hospitality industry companies
Are there formal prerequisites?
No. Some proficiency with Excel will be helpful.
Is there a textbook for this course?
No. A list of supplemental resources, will be provided.
What are the topics covered in this course?
- An Introduction to the Hospitality Industry
- Strategic Hospitality Management and Innovation
- Owners, Operators, and Investors: A Behind-the-Scenes Look at Investing in the World of Hospitality
- Marketing the Hospitality Experience
- Human Resources Management in Hospitality
课程大纲
- Explore the many wide-ranging career opportunities in hospitality and hotel management
- Gain career advice and stories from international industry experts
- Use an analysis tool to evaluate competitors and make strategic decisions
- Analyze factors leading to an own-vs.-lease decision
- Explore distribution channels and pricing strategies
- Learn how to select smart, talented employees
教师
- Bill Carroll
- Jan A. deRoos
- Cathy A. Enz
- J. Bruce Tracey
内容设计师
平台
EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.
EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.
Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.
