International Entertainment and Sports Marketing

Name: International Entertainment and Sports Marketing
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Author: Yonsei University

课程

英语

Subtitles available

6 时

来源

来自www.coursera.org

状况

自定进度
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3 序列
等级介绍
字幕在 Spanish, Chinese

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课程详情

教学大纲

People who successfully complete this course will obtain the following outcomes:

(1) You will learn the key characteristics of sports marketing.
(2) You will learn the key characteristics of entertainment marketing.
(3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry.
(4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”.
(5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).

先决条件

没有。

讲师

Dae Ryun Chang
Professor of Marketing
School of Business

编辑

Yonsei University was established in 1885 and is the oldest private university in Korea.Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world.Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia.