Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

课程
en
英语
Subtitles available
8 时
此内容评级为 0/5
来源
  • 来自www.coursera.org
状况
  • 自定进度
  • 免费获取
  • 收费证书
更多信息
  • 4 序列
  • 等级 介绍
  • 字幕在 Spanish, Korean

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课程详情

教学大纲

  • Week 1 - What is IMC? IMC Planning Background
    This course is designed as an introduction to the field of Integrated Marketing Communications (IMC), to help you make better marketing communications decisions. We will define what integrated marketing communications is. We will run through the marketing proc...
  • Week 2 - IMC Planning Process
    We focus on the planning process for an effective integrated marketing communications campaign. We will talk about the potential challenges you may come across while we are communicating with your consumers and the tricks to overcome these challenges. You will...
  • Week 3 - Advertising Management & Design
    After this module, you will be able to put into practice the theoretical approaches to advertisement design. You will be able to learn about possible message strategies, advertising appeals and executional frameworks through a lot of examples. Additionally, yo...
  • Week 4 - Marketing Communications Mix
    In this module we will work on the elements of the marketing communications mix. You will have access to the latest trends and tools that are used in integrated marketing communications. You will be able to use tools such as customer promotion activities, publ...

先决条件

没有。

讲师

Eda Sayin
Professor
Marketing

编辑

IE 商学院的全称是 Instituto de Empresa Business School,是一所位于马德里的西班牙商学院。

它经常被各种排名评为欧洲和世界上最好的商学院之一,也是西班牙最好的商学院之一,尤其是其 MBA 课程。

该校于 1973 年由 Diego del Alcázar 创办,提供一系列管理课程和学位:工商管理硕士、全球工商管理硕士、高级管理人员工商管理硕士、管理硕士、专业硕士(包括金融硕士)、博士(工商管理硕士和博士),以及高级管理人员教育课程。

每年约有来自 70 个国家的 1,500 名学生从该学院毕业,3,500 名管理人员学习该学院的课程。

平台

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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